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Product Research Survey

A product research survey validates ideas before you invest in building them. This free template asks target users about the problem a product solves, which features they consider essential, what alternatives they use today, and what price feels fair, so your launch is built on evidence rather than hope.

check_circleFree, unlimited responses, no login for respondents

quizProduct Research Survey

What is inside this template

Ready-made questions you can keep, edit or remove.

1How often do you experience the problem this product aims to solve?
Multiple choice
2Which features would you consider essential in this type of product?
Checkboxes
3Which features would be nice to have but not critical?
Checkboxes
4What product or workaround do you currently use instead?
Multiple choice
5How satisfied are you with your current solution?
Linear scale
6What would make you switch to a new product immediately?
Checkboxes
7What monthly price range feels fair for a product like this?
Multiple choice
8What concerns would stop you from trying this product?
Long text

Who uses the product research survey

check_circleProduct managers running discovery sprints before a new feature or release
check_circleStartup founders testing a product concept before building an MVP
check_circleUX researchers gathering input to prioritise a backlog

How to use this template

From template to live form in four steps.

touch_appStep 1
Open the template

Click Use This Template to load it straight into your free SurveyHeart account.

editStep 2
Edit the questions

Change the wording, add or remove fields and set what is required. No design work needed.

shareStep 3
Share the link

Send it by WhatsApp, email or QR code. Respondents fill it on any device, no app or login.

table_chartStep 4
Collect responses

See answers in real time and export to Excel, CSV and PDF whenever you want.

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A product research survey separates the features users will pay for from the ones that just sound nice in brainstorming. This free template covers problem frequency, must-have versus nice-to-have features, current alternatives, switching triggers, willingness to pay, and potential objections. Share it with your beta list, target community, or research panel, collect responses on any device, and export to Excel for prioritisation. No login needed for respondents. Run it before every major product decision.

Frequently asked questions

When should I use a product research survey?

Use it before starting a new product, before a major feature, or when you are unsure which direction to prioritise in your roadmap.

How many people do I need for product research?

For qualitative direction, 30 to 50 responses from your target audience are enough. For quantitative validation, aim for 100 or more.

Can I include images or prototypes in the survey?

Yes. In SurveyHeart you can add an image to any question, so you can show a wireframe or concept design alongside the question.

Is the template free?

Yes. The template and SurveyHeart's free plan cost nothing, with unlimited responses and no time limit.

Use the Product Research Survey now

Free plan, unlimited responses, no time limit.